US hardware data for 2026 through August: PlayStation console unit sales are down 25% on last year, the lowest point since 2013, and Xbox is down 33%, an all-time low. The average price paid for a PS5 this year is $597, 20% higher than last year (the PS5 Pro pulls that average up). At the same stage of the PS4 generation you could get a PS4 with Marvel's Spider-Man for around $200. GTA 6 could help a little next month, depending on price and on how many consoles are available. The analyst who tracks these sales says the US console market hasn't been this precarious since the early 1980s.
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